Paducah Bank’s “Paducah is Home” television commercial recently received multiple TELLY awards in the annual national competition for local, regional, and cable video projects.
The television spot featuring Mia Vasquez won silver awards (first place) in the categories of Copywriting and Lighting. The spot won bronze awards (second place) in the categories of Sound/Sound Design and Videography/Cinematography. The commercial also won bronze awards in two banking categories for local and regional television marketing.
The TELLY awards recognize outstanding local, regional, and cable TV commercials and video projects. Winners represent the best work of advertising agencies, production companies, and corporate video departments in the country.
A prestigious judging panel of more than 500 industry professionals, each a past winner of a TELLY and a member of the Silver TELLY Council, judges the competition. Less than 10% of entries are chosen as winners of the silver TELLY. In 2013 the TELLY awards received nearly 11,000 entries from all 50 states.
“We were thrilled to get this notification after submitting our new television commercial for consideration in this competition,” said Susan Guess, Senior Vice President of Marketing at Paducah Bank. “This video is just one more piece of the bank’s overriding mission to not only provide exceptional financial products and services, but to lift up all that is wonderful about our hometown. Our marketing team did a terrific job of bringing our message to the community.”
The television commercial was written and produced by Darlene Mazzone, President of Mazzone Communications, and Curt Stewart of Emerging Media Productions under the supervision of Guess. “In this business there is really nothing more gratifying than a collaboration that results in something terrific like this new Paducah Bank spot,” commented Mazzone.
“Making a great TV spot requires a strong team and we had the perfect storm on this one,” Stewart added. “Darlene wrote an incredible script and I couldn’t be more proud of Aaron Severns and Amanda Wallace, our team at Emerging Media Productions. Paducah Bank is one of our favorite clients to work with and you couldn’t ask for a more dramatic backdrop than Paducah’s historic Columbia Theatre.”
The video can be viewed at www.paducahbank.com.