Locally Own. Locally Grown.

“FAMILY ORIENTED” AND “LOCALLY OWNED” are buzzwords that aptly describe Amber’s Cleaning, but “tremendous growth” and “amazing success in a recession” could describe the company just as well.

Started by Bobby and LaTonya Rich in 2003, the company has grown from the two employee/owners to 36 employees today. Amber’s Cleaning currently offers complete janitorial services (commercial and industrial); carpet, upholstery, and rug cleaning (commercial and residential); air duct cleaning; complete floor service, including wood floor maintenance; and commercial window cleaning. They clean supermarkets, factories, hospitals, and businesses. With the addition of a new arm of the business in January, West Kentucky Ere and Water Restoration, mote employees will be added to the payroll soon.

So, how does a company grow so fast!


Lots of hard work, customer service, face-to-face contact with customers, and a great business community that mentors and supports them.

Bobby started with a nightly janitorial service at Milner and Orr, and he gives much credit to the Orrs for mentoring him. “I can’t say enough good things about Randy and Andrea. They showed us how to treat customers well, keep a family focus, and have high standards.”

The Orrs linked Bobby and LaTonya to Paducah Bank, and a wonderful symbiotic relationship developed. Amber’s Cleaning services Paducah Bank, and Paducah Bank watched them grow. So when a building with truck bays became available, Janise Lambert at Paducah Bank sent word.

Kerri Brotherson arranged for a Small Business Administration Patriot Program loan based on Bobby’s military service, and Pam Gipson maintained an open-door policy for any advice they needed. Besides Paducah Bank and the Orr family, the Riches give much credit to two other local businesses: Blythe, White, & Associates Accountants and Denton & Keuler law firm. Bobby claims that, “When you’re surrounded by great people, you have great opportunity.”

But even with a great business community to work with, Amber’s Cleaning could not have succeeded without Bobby’s exceptional discipline and belief in hard work. He did not, however, have these characteristics as a teenager, and he explains that people from bis past are surprised at his success. After high school, he decided to turn his life around and join the Marines. He graduated at the top of his class at the law Enforcement Axad

He returned home to marry LaTonya, but the military lifestyle and discipline stayed with him, and he became a foreman for Triangle Insulation. He thrives on the hard work and structured life that running a business requires. “When we started the business, we worked night and day and weekends, too, for 18 months.” They invested everything they earned back into the business and were positioned for fast but steady growth.

Despite all the hard work and long hours, Bobby and LaTonya stress how important family and a family business are for them and for their employees. “Amber’s Cleaning” is named for their daughter, and Bobby and LaTonya work in the office together every day.

“We want to keep the business personal,” Bobby says. “Knowing your clients and their needs is our top priority. It’s the same at Paducah Bank. We’re a perfect fit!”