Friends and Neighbors

Lundberg Medical Imaging and Paducah Bank have much in Common Not the Least of Which is being Next Door Neighbors

When Terri Lundberg talks about Paducah Bank, she often uses the words “friends and neighbors.” And it’s not just a cliche╠ü. From Terri’s office at Lundberg Medical Imaging, she can see her literal friends and neighbors next door at the Paducah Bank Mid-City branch.

“I leave my car windows down all the time,” says Terri, “and they’ll call me to say ‘It’s raining Terri! You might want to put your windows up.’ And one day I had my dog in the car when I ran in here for a few seconds, and one of the girls came over right after to let me know the dog had jumped out of the car. They go above and beyond!”

These simple acts of kindness are more than just pleasantries between neighbors. Terri knows they are indicators of a much deeper philosophy. They spring from the same values the staff of Lundberg Medical Imaging hold dear. They are values that realize the importance of the well-being of neighbors, colleagues, and clients.
The Lundbergs
“The purpose of my entire staff goes well beyond a paycheck. They serve our community with compassion,” says Lundberg. “These are the above-and-beyond things you can’t teach. They earn the patients’ trust and loyalty which is enabling us to celebrate our 50th anniversary in just a few months.”

“Recently, we had a gentleman bring his wheelchair-bound wife in for some X-rays,” says Lundberg. “It was the end of the day, but we were happy to work past closing time to get the images needed. Knowing the husband was worried about the possibility of his wife having a broken bone, but not wanting to put her through the trials of an ER visit, I called him with the results. During our conversation, he shared that his wife had Alzheimer’s and getting out for appointments was a major ordeal.

During that call, I also found out he had some comparison X-rays from a year ago. Knowing they lived near our office, I offered to pick up the CD during my bike ride very early the next morning. This would enable Dr. Lundberg to compare an area of concern without putting the couple through another trip to the office.

Staying open late, reading the X-rays at home, personally calling the patient with the results and quietly sneaking onto the couple’s porch at 4:30 a.m. two days in a row was an unusual yet typical way to show those folks how much we genuinely care about them.”

During the past few years, Lundberg Medical Imaging has invested in new equipment, crafted a comforting environment, and streamlined their processes to keep patients from waiting. The Lundberg patient-centric philosophy has paid off, and Lundberg Medical Imaging grew. “One example of how we strive to take care of our patients is being upfront with costs,” says Terri. “A person may go to a provider, have imaging services, and not know the cost until after the fact.”

“We had a recent patient who needed a CT Scan,” say Terri. He was told in advance it was going to be $3,000 at a hospital-owned facility. He called here and found that our charge for the same scan was $175. “That’s a major reason I get up and come to work every day,” says Dr. Gersh Lundberg. “I see the patients who can’t afford it in the first place, and we can educate them and help them. We’re here to be transparent, efficient, and give our patients preliminary results, in most cases, before they leave the office.”

Terri sees the approaches of her office and Paducah Bank as one and the same. “I love the culture of Paducah Bank,” she says. “And it goes back a long way with us. When my oldest kids were little, we opened coin clubs with them, and that’s where it all started. I discovered that Paducah Bank really cared about the people who walked through their doors just like we care for all the people who walk through ours. Anyone can give you a checking account. But they do all the little things that go above and beyond, and that creates loyalty. And we’re looking for the same kind of relationship with our patients. When it comes to Paducah Bank, I say fences don’t make good neighbors – a common vision for taking care of people does!”