During that call, I also found out he had some comparison X-rays from a year ago. Knowing they lived near our office, I offered to pick up the CD during my bike ride very early the next morning. This would enable Dr. Lundberg to compare an area of concern without putting the couple through another trip to the office.
Staying open late, reading the X-rays at home, personally calling the patient with the results and quietly sneaking onto the couple’s porch at 4:30 a.m. two days in a row was an unusual yet typical way to show those folks how much we genuinely care about them.”
During the past few years, Lundberg Medical Imaging has invested in new equipment, crafted a comforting environment, and streamlined their processes to keep patients from waiting. The Lundberg patient-centric philosophy has paid off, and Lundberg Medical Imaging grew. “One example of how we strive to take care of our patients is being upfront with costs,” says Terri. “A person may go to a provider, have imaging services, and not know the cost until after the fact.”
“We had a recent patient who needed a CT Scan,” say Terri. He was told in advance it was going to be $3,000 at a hospital-owned facility. He called here and found that our charge for the same scan was $175. “That’s a major reason I get up and come to work every day,” says Dr. Gersh Lundberg. “I see the patients who can’t afford it in the first place, and we can educate them and help them. We’re here to be transparent, efficient, and give our patients preliminary results, in most cases, before they leave the office.”
Terri sees the approaches of her office and Paducah Bank as one and the same. “I love the culture of Paducah Bank,” she says. “And it goes back a long way with us. When my oldest kids were little, we opened coin clubs with them, and that’s where it all started. I discovered that Paducah Bank really cared about the people who walked through their doors just like we care for all the people who walk through ours. Anyone can give you a checking account. But they do all the little things that go above and beyond, and that creates loyalty. And we’re looking for the same kind of relationship with our patients. When it comes to Paducah Bank, I say fences don’t make good neighbors – a common vision for taking care of people does!”