Susan Guess, senior vice president of marketing, will lead a social media training in Murray on Thursday, October 26. The seminar is hosted by Murray Bank.
Guess was awarded two ACE Awards by Ragan Communications, a national publisher of corporate communications, public relations, and leadership development newsletters.
She was selected as an ACE award recipient for the production of its WOW! Magazine and for the success of the Paducah Bank Facebook page. She won two of the 17 individual awards.
“Paducah Bank gets it,” wrote the editor of Ragan.com. “For a community bank to have 16,000 Facebook fans says a lot. What’s the secret? Ditching the decimals and engaging with neighbors. From ballet to basketball, from chili dinners to charity drives, the bank’s social media team—led by Senior Vice President of Marketing Susan Guess—focuses on its outreach programs, with an occasional nod to things like Saturday banking. It’s involvement in and sponsorship of community events maintains its human face in social media.”
Paducah Bank has consistently been named one of the top social media banks by ICBA. Shazam and ICBA highlights social media trailblazers among the community bank industry. Paducah Bank was featured as the ONLY Kentucky bank on this list. Guess also won 11 Telly Awards for her television commercials and was a contributor in the Applied Public Relations college textbook.
Paducah Bank's social media efforts have been featured in American Banker magazine, bankingexchange.com, was featured in American Banker magazine in 2013.
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