“Five years ago, we created a special initiative that works in a partnership with our customers and our commitment to the needs of the community,” said Mardie Herndon, Paducah Bank President. “Our Swipe and Serve project allowed our customers to help us help those who are hungry in our city and county. Every time our customers used their debit cards as a signature-based transaction, the bank put aside a contribution to one of five local organizations that help the hungry.
“Paducah Bank continues to be a great supporter of our work in the community,” said Heidi Suhrheinrich, Executive Director of Paducah Cooperative Ministry. “PCM assisted with emergency groceries on 5,400 occasions in 2018. On average more than 450 households a month receive emergency groceries from PCM thanks to our generous community and the terrific people at Paducah Bank. Not only did they provide monetary help, they also provided much needed manpower and service hours – stocking shelves, distributing groceries, etc. We are very grateful for their help.”
“This is a testament to the people who make Paducah Bank the kind of caring community bank that we can all be very proud of,” added Herndon.
Paducah Bank Marketing Director Susan Guess credits their customers for the program’s success. “We live in a generous community,” she said. “Our customers have helped us donate more the $150,000 to help those with food insecurity throughout our community.”
Additional recipients of the 2018 Swipe and Serve program were the Paducah/McCracken County Senior Citizen Center Meals on Wheels program, the 4H Backpack Program, New Pathways for Children, and River City Mission. Earlier in the year, the bank designated a portion of those contributions for the new Swipe and Heal program, an initiative specifically to support the students and families affected by the tragedy at Marshall County High School in January.