Paducah, KY – The Financial Brand, a national organization devoted to the analysis of marketing among US financial institutions, has announced its ranking for the Power 100 Social Media. Paducah Bank was among the top 50 banks in the world among banks who most successfully utilized social media for marketing.
“This is an wonderful accomplishment for our bank ” said Mardie Herndon, President of Paducah Bank. “To be listed among the top 50 banks in the entire international financial community is a testament to the strength of our brand and our unwavering commitment to excellence. We were surprised when we were notified of this distinction and we are very proud to be represented on this list with banks from around the globe! It is especially impressive since most of the banks at the top of the list are much larger national banking brands.
The ranking is based on overall level of social media activity. Scores are based on a calculation of points for Facebook “Likes,” Facebook “Talking About,” Twitter followers, tweets sent, YouTube video views and YouTube subscribers. Paducah Bank ranked number 50 of the top 100 banks in the world who utilize social media as part of their marketing strategy.
Paducah Bank was also listed among the Power 100 for Top 100 Most Watched Bank YouTube Channels. This ranking is based on a calculation for the top YouTube video views through the fourth quarter of 2013. Paducah Bank ranked 16 among all banks in the United States.
“It amazes me to think back on our initial decision to create a Facebook page and open a Twitter account a few years ago,” said Susan Guess, Senior Vice President of Marketing at Paducah Bank. “To think that we had reservations about becoming engaged in social media is now so contrary to our philosophy of reaching out and communicating with our customers and the community as a whole. This avenue of communication has allowed us to interact and engage with our customers as well as our entire region. It not only allows us to respond promptly to questions or comments from our customers, it also allows us to be a vital part of the community at large. And that has always been a foundational belief for us at Paducah Bank. These media mechanisms have only allowed us to enhance that commitment to the people of our region.”
The Financial Brand is an online publication focusing on branding issues and advice affecting retail banks.
Paducah Bank is an award-winning, locally-owned bank employing more than 150 people. Paducah Bank is currently the top small business lender and the top mortgage lender in Paducah/McCracken County.