Paducah Bank Swipe & Serve Program Picks 2017 Recipients

swipe-and-serve-graphicPaducah Bank is pleased to announce that New Pathways for Children, the 4-H Food Backpack Program, the River City Mission, and Paducah Cooperative Ministry will be the recipients of funds raised through the 2017 Paducah Bank Swipe & Serve Program.  The bank has already distributed more than $100,000 to feed the hungry since the program began three years ago.

More than 750,000 Kentuckians, or 17% of the state’s population, do not always know where their next meal will come from. Close to one in four of Kentucky’s children lack consistent access to enough food for a healthy, active lifestyle. Paducah Bank is working to change that statistic.

“Three years ago, we began a partnership with our customers to support our commitment to the needs of the community,” said Paducah Bank President Mardie Herndon. “Our Swipe and Serve project allows our customers to help us help those who are hungry in our city and county. With each signature-based debit card transaction that our customers make, we set aside a contribution to a local organization that helps feed the hungry. Our quarterly goal is $7,500, but we have continuously surpassed it.”

“The project has been so successful that we are continuing it into 2017,” said Susan Guess, senior vice president of marketing. “With your help, we hope to exceed our goal of $30,000 again this year!”

For 26 years, New Pathways for Children has been committed to bringing hope to children in crisis. Last year, they introduced a mentoring and meals program for at-risk children.  Each week they offer free hot meals, clothing, and basic necessities to low income children. The meals are served by adult volunteers who offer encouragement and guidance to each child. New Pathways also operates a private residential group home for abused, neglected, and abandoned children.

The 4-H Food Backpack program feeds more than 400 children every week in the Paducah City and McCracken County schools. The group feeds elementary through high school students with non-perishable items. The group works with the Family Resource Centers to identify hungry children in the schools. Student volunteers work with the 4-H project to retrieve and assemble the food items for final distribution to each of the city and county school’s hungry youth.

The Paducah Cooperative Ministry has been providing emergency groceries to needy households in the city and county since 1973. Local administrators have noted an unprecedented increase in need since 2012. The Ministry often distributes a four-to-five day supply of food to households and families in need. PCM provides emergency groceries on more than 5,000 occasions each year.

“The need to provide food and food services for those who cannot manage to put food on the table for themselves or their families is obviously present in our community,” said Herndon. “We hope, with the help of all of our customers, to reach a goal of $7,500 each quarter which will provide much-needed assistance to these four local food programs.”

Paducah Bank is an award-winning, locally-owned bank with banking centers in six locations in the city and county, and employing more than 130 people. Paducah Bank was named the Best Place to Work in Kentucky among medium-sized companies in 2006. In 2008, Paducah Bank was chosen by the Wall Street Journal as one of the nation’s Top 15 Small Workplaces and was named Best Bank in the Paducah Sun Readers’ Choice Awards in 2012, 2013, and 2014. Recently, the bank was named one of the Top 50 Banks in the nation for effective use of social media by ICBA. Paducah Bank was the only Kentucky bank to make the list.