Susan Guess Writes Case Study for College Textbook

MSU book review

 

Paducah Bank’s own Marketing Director, Susan Guess, has been featured in a new public relations textbook titled, “Applied Public Relations: Cases in Stakeholder Management.” The book is co-authored by Dr. Marcie Hinton, assistant professor in Murray State University’s Department of Journalism and Mass Communications. Guess, who also serves on the Board of Regents for the University, contributed a case study to the book. The book is used in the capstone course for public relations majors at Murray State, Advanced Public Relations. Congratulations to Susan!