Paducah Bank Selects Four Local Food Projects for 2015 Swipe & Serve Program

PB web swipe & servePaducah Bank is pleased to announce that Paducah Cooperative Ministry, River City Mission, the 4-H Food Backpack Program, and the Paducah/McCracken County Senior Center Meals on Wheels Program will be the recipients of funds raised through the 2015 Paducah Bank Swipe & Serve Program.

More than 750,000 Kentuckians, or 17% of the state’s population, do not always know where their next meal will come from. Close to one in four of Kentucky’s children lack consistent access to enough food for a healthy, active lifestyle. Paducah Bank is working to change that statistic.

“Last January we initiated a program called Swipe & Serve,” said Mardie Herndon, Paducah Bank President.  “It worked like this – For every 100 signature-based transactions Paducah Bank’s personal account customers made, the bank contributed $1 to a fund to feed the hungry in this community. So every time customers swiped their debit cards for a signature-based purchase, they were supporting the need for food for families in Paducah. The result – over $30,000 donated in 2014 to four local food service organizations!”

“The project was such a resounding success that we are extending it into 2015,” said Susan Guess, Senior Vice President of Marketing. “With your help, we hope to exceed our goal of $30,000 next year!”

The Paducah Cooperative Ministry has been providing emergency groceries to needy households in the city and county since 1973. Local administrators have noted an unprecedented increase in need since 2012. The organization went from serving a monthly average of 350 households in 2012 to an average of 475 in 2013 and over 500 so far this year. The Ministry often distributes a four-to-five day supply of food to households and families in need. Cooperative Ministry provided emergency groceries on more than 5,000 occasions in 2013 and is on track to surpass that number this year.

The River City Mission averages feeding and housing 55 to 65 people on a daily basis throughout the year. The Mission prepares three meals a day for individuals and families of all ages, including children, and serves more than 3,000 meals each month. The Mission is supported entirely by donations and has a budget of approximately $150,000.

The 4-H Food Backpack program feeds more than 400 children every week in the Paducah City and McCracken County schools. The group feeds elementary through high school students with non-perishable items. The group works with the Family Resource Centers to identify hungry children in the schools. Student volunteers work with the 4-H project to retrieve and assemble the food items for final distribution to each of the city and county school’s hungry youth.

The Paducah/McCracken County Senior Center provides Meals on Wheels delivery for home-bound, senior adults in McCracken County. Last year, the Center delivered 20,747 meals to individuals over 60 years-old who were unable to leave their home and unable to prepare their own meals due to debilitating ailments. Many times, the delivery driver is the only human contact these individuals will have all day.

“The need is obviously present in our community to provide food and food services to those who cannot manage to put food on the table for themselves or their families,” said Herndon. “We hope, with the help of all of our customers, to reach a goal of $7,500 each quarter that can provide much-needed assistance to these four local food programs.”

Paducah Bank is an award-winning, locally-owned bank employing more than 150 people. Paducah Bank was named the Best Place to Work in Kentucky among medium-sized companies in 2006 and among the Top 15 Small Workplaces in America by the Wall Street Journal in 2008. They were also named as one of the Top 50 Social Media Banks in the world (16th in the US) in 2014.