The Independent Community Bankers of America® (ICBA) today released the Top 50 Community Bank Leaders in Social Media and the Top 25 Community Banker Influencers on Twitter. This is the second year that ICBA has compiled these two lists, which highlight the community bank social media trailblazers among the financial industry. Paducah Bank was featured on the list.
“Congratulations to Paducah Bank for being featured on ICBA’s Top 50 Community Bank Leaders in Social Media,” said ICBA Executive Vice President/Chief Marketing Officer Chris Lorence. “Consumers are expecting their financial institutions to have strong brand identity online. These top community banks and bankers understand that building a brand goes beyond just a physical presence—they consistently introduce fresh content and interact with their customers. ICBA is proud to highlight Paducah Bank for making social media an integral part of their brand and communications strategy. We congratulate them on their success.”
Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media will be profiled in September’s issue of ICBA Independent Banker.
There are nearly 2,500 banks that have a Facebook and Twitter presence, including more than 1,700 on Facebook alone. Of all the banks that have Facebook pages, more than half are banks that have between $100 million and $500 million in assets.
“All we can say is WOW,” commented Susan Guess, Senior Vice President of Marketing at Paducah Bank. “It’s absolutely amazing that a company of our size in a small community market can make this kind of impact among banks all over the nation. I think it says a lot about our vision and our innovative approach that we have made this list two years in succession. But it’s not about winning awards. It’s about providing award-winning products and exceptional service to our loyal customers. That’s the one and only reason we utilize social media as effectively as we do. We do it for our customers.”