Paducah Bank presented a check to the River City Mission for $7,778.92 to support the work of the organization in feeding families who are in need in the Paducah-McCracken County community.
“In January we created a special initiative that works in a partnership with our customers. This program identifies a new path for us to further increase our commitment to assisting our hometown,” said Mardie Herndon, Paducah Bank President. “Our Swipe & Serve project allows our customers to help us with feeding the hungry in our city and county. Every time our customers use their debit cards, the bank is putting aside a contribution for one of four local organizations that help feed the hungry. This is our first quarterly Swipe & Serve contribution and it is designated for the River City Mission. Our goal is to be able to provide at least $7,500 quarterly toward this basic need.”
The other organizations slated to receive a quarterly contribution include the Community Kitchen, Paducah Cooperative Ministries and the 4-H Food Backpack program for school children.
“This kind of support from our local community is absolutely vital to our mission,” said Shirley Barlow, Director of River City Mission. “We are totally reliant on donations at the Mission so we were incredibly happy when Paducah Bank announced this project and chose us to be one of its recipients. This significant donation will provide much needed supplies and services to the families we serve every day of the year. I am very proud to be a part of such a community-minded bank, both personally and professionally. It’s obvious to me and to many in our community that Paducah Bank is truly a community partner and truly a local bank!”
“Our next cycle begins now,” said Susan Guess, Senior Vice President of Marketing. “We will begin our second quarter goal in April and will plan to make our next contribution in July to Paducah Cooperative Ministry. We hope everyone will keep up the good work so that we can provide this same strong donation to another deserving organization.”
The first quarter goal of $7,500 was exceeded by debit card usage along with the supportive efforts of the entire Paducah Bank team.
“Our company cares about this community and the well-being of its citizens. Many of those receiving meals are young people who are searching for something positive. If our contributions will assist the identified agencies in bettering the lives of those they serve, then we are building a better tomorrow for our community as a whole. Collectively, the organizations that we are supporting this year provide approximately 100,000 meals annually. The need is great, and I am glad that we are able to assist these agencies in trying to meet this challenge,” added Herndon.